I’m Rick Brigg, and I work in B2B packaging sales.
I haven’t been in the industry for decades, and I’m not going to pretend otherwise. What I have had is an intense, hands-on eighteen months in the thick of it — dealing with customers, price pressure, specs, production issues, and all the things that only show up once packaging actually hits a factory floor.
During that time, I’ve consistently met and exceeded company targets, not by being flashy, but by getting close to customers’ operations, asking better questions, and being honest about what packaging can and can’t do. It’s been fast-paced, demanding, and grounding in equal measure.
I came into packaging sales the way a lot of people do: focused on doing a good job, quoting competitively, and trying to keep customers happy. It didn’t take long to realise that most of the real problems don’t start with bad packaging — they start with the wrong conversations.
Too much time is spent talking about unit price. Not enough time is spent talking about how packaging performs once it’s in use, what happens when it fails, or what the knock-on costs actually are. And when things go wrong, everyone suddenly wishes those conversations had happened earlier.
Packaging Sales Pro came from that realisation.
Why Packaging Sales Pro Exists
This site isn’t about being clever or telling people how to do their jobs. It’s about sharing practical thinking from the frontline — what I’m seeing, learning, getting right, and sometimes getting wrong — and putting it into words that other packaging sales people will recognise.
A big part of that thinking is understanding how people actually make decisions.
Alongside the operational side of packaging, I’m deeply interested in the psychology behind buying, influence, and trust — drawing heavily on the work of Robert Cialdini, as well as modern thinkers like Art Sobczak and others who focus on ethical persuasion and clear communication.
Not in a manipulative way — but in a practical, human one.
Packaging Sales Pro is about selling on value, performance, and total cost, not just price. It’s about helping salespeople feel more confident when they’re talking to operations, procurement, and senior decision-makers, and understanding why those conversations land — or don’t.
You’ll find blogs, ideas, frameworks, and tools here that are designed to be useful — not impressive. Nothing theoretical. Nothing dressed up.
If it doesn’t help you in a real conversation, it doesn’t belong here.
Who This Is For
Packaging Sales Pro is for people who sell packaging and want to do it better — with more confidence, more credibility, and fewer awkward conversations about price that lead nowhere good.
If you want silver bullets or sales hype, this probably isn’t for you.
If you want practical insight, honest reflection, and ideas that actually work, you’re in the right place.
No fluff. No bravado. Just packaging sales, done properly.
